Sebi Schager (AT) – Milky Way Classic
Sebi Schager (AT)
“Milky Way Classic”, 2021
Archival pigment print on Hahnemühle Bamboo paper (290g/m², 90% bamboo, 10% cotton)
50x40cm, edition of 21
Signed and numbered by the artist.
The Art History Mesh-ups begin where most appropriation art stops: canonical paintings are reproduced on canvas, then physically reworked with stencils, spray paint, and 24k gold leaf — the intervention irreversible, the original and the contemporary sharing the same canvas. Some reworked canvases are rephotographed and produced as archival pigment prints, carrying the collision from studio to edition.
Milky Way Classic — Vermeer's Milkmaid (c. 1658), a woman pouring milk in a scene so still you can hear the stream, labour treated as something sacred, real nourishment given real dignity. The Mesh-up buries it under the Milky Way chocolate bar's logo and starry packaging — three centuries of care swallowed by a snack brand. What Vermeer showed as sustenance, the food industry turned into sugar, air, and '80s nostalgia branding. The candy bar named itself after the cosmos and contains neither milk nor stars. Warhol elevated the soup can; here the branding descends onto the masterwork, and nothing about it is in order. As Sebi puts it: "In times of food shortages I guess it's not bad to look back. Vermeer's Milk Maid might be a good starting point for a general deep philosophic dive into food. Have fun thinking and don't forget to snack a nice chocolate bar to keep the blood sugar up... preferably a Milky Way to get that nice '80s, everything-is-in-best-order childhood vibe." The vibe was always a lie — but the bar still sells.
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