Always Coca Cola

Sebi works across spray stencils, robotic pen drawing, gold leaf, and digital collage — his practice moves between appropriation and reinvention, art-historical imagery taken apart, digitally recombined, then brought back into physical form. The Thx for the Brush series extends the painter's space with robotic tools: compositions emerge from digital collages, cutouts, and elements that develop directly on the paper — the work builds up on the sheet as much as it arrives from the screen. Many follow the Wheel of Fortune — Sebi collects thematic image sets from art history, pop culture, and the internet, runs them through the randomizer, and lets unexpected constellations emerge. The plotter translates, but the encounter between pen and paper introduces variables neither artist nor machine fully controls — ink pools, skips, bleeds. Tinguely built drawing machines to question authorship in 1959; Sebi's plotter picks up that thread sixty years later. "The miracle has already happened once something is physically manifested."

Always Coca Cola appropriates one of the most successful advertising slogans in history — seven syllables that sold a sugar drink to the entire planet. Both figures were generated using early AI image-making tools: Jesus holding a Coca-Cola bottle in red, the Virgin Mary drinking one in blue — hallucinated imagery, devotional and commercial at once. The AI doesn't know it's being blasphemous; it just produces what the prompt asks for, the way advertising produces what the market asks for. Warhol painted Coca-Cola bottles in 1962 to show that a president and a homeless person drink the same Coke; here, even the Son of God and his mother drink it. Always.

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About the artist